Services

Four ways to
work together.

Each engagement starts with a discovery call — not a fixed deliverable. I need to understand your business before I can tell you what it needs.

I
Content Strategy Audit
For B2B SaaS teams with content that isn't converting

You're publishing. You have a blog, some case studies, maybe a few guides. But none of it is generating pipeline in any traceable way. You suspect the strategy is broken — you're right. But you're not sure what exactly is wrong or in what order to fix it.

I'll audit your entire content operation: what exists, who it's actually for, where it sits in the buyer journey, and why it isn't converting. You'll get a clear picture of what's broken, what's salvageable, and a prioritized roadmap for the next 90 days.

Deliverable
Full content audit + ICP gap analysis + Buyer journey mapping + Prioritized 90-day content roadmap · 2 weeks
Book a Discovery Call
Right for you if
You have content but no pipeline attribution. You need clarity before investment.
Not right if
You have zero content. Start with the System Build instead.
Timeline
2 weeks from kick-off to final deliverable.
II
Content System Build
For early-stage B2B SaaS with no content infrastructure

You're past product-market fit. You know content matters. But your "content operation" is a shared Google Doc, a Notion page nobody updates, and a Slack channel where ideas go to die. You need a system — not someone else's template.

I start with deep discovery: your buyer, your category, your competitive position, your team's capacity. Only then do I design the framework, the workflows, and the automation that fits your business. Because a content system that doesn't fit how you actually work is just another thing you'll stop using.

Deliverable
Custom content framework (not a template) + Bespoke workflow design + Automation setup (Make.com or equivalent) + Team playbook + Governance model · Timeline determined at discovery
Book a Discovery Call
Right for you if
You have budget and intent but no content infrastructure. You're tired of winging it.
Not right if
You want a plug-and-play template. This engagement is bespoke by design.
Timeline
Determined after discovery. Typically 4–8 weeks.
III
Fractional Content Director
For growth-stage B2B SaaS needing senior content leadership

You're scaling. You need someone who can own content strategy, direct a team or freelancers, build pipeline accountability, and report to the C-suite — but you can't justify a full-time hire yet, or you don't want the overhead.

I embed as your Head of Content on a part-time basis. Director-level thinking, strategy, and execution leadership — without a $200K salary and the management overhead that comes with it. I've built content operations from $25K to $820K in pipeline. I know what the work actually looks like.

Deliverable
Ongoing embedded content leadership + Strategy ownership + Team/freelancer direction + Pipeline accountability + Monthly reporting · Monthly retainer · Minimum 3-month engagement
Book a Discovery Call
Right for you if
You have a team but no strategic direction. Or no team and need someone to build and lead one.
Commitment
Minimum 3 months. Leadership relationships take time to work.
Availability
Currently taking on 1–2 fractional clients. Book to check availability.
IV
AI Brand Films
For B2B brands ready to build human connection at scale

B2B marketing has a humanity problem. You can rank for every keyword, run every campaign, and still lose to a competitor whose brand people actually feel something about. The whitepaper doesn't do that. The data sheet doesn't do that. A great brand film does.

You're not marketing to businesses. You're marketing to people inside businesses — people who make decisions based on trust, feeling, and recognition as much as features and pricing. A cinematic AI brand film builds that recognition faster and more memorably than any piece of written content.

I create original, cinematic AI-generated brand films for B2B companies. Each film is built from a brief, not a template — with original storytelling, bespoke visuals, and a narrative designed to land with your specific buyer.

Deliverable
Original cinematic AI brand film (2–4 mins) + Story treatment + Visual direction + Final edit with music and narration · 2–3 weeks depending on brief and scope
See the Work First Book a Discovery Call
Right for you if
You want to build brand affinity, not just generate clicks. You understand brand is a long game.
Not right if
You want a product explainer or feature demo. This is brand filmmaking, not promotional video.
Timeline
2–3 weeks from approved brief to final film.