contentforb2b.com

KRUTANT IYER

AI Organic Content Strategist & Creator · B2B SaaS · 14 Years

126% organic revenue growth · $820K pipeline generated · one year · individual contributor

About

Content that builds pipeline.
Systems that run without you.

I'm Krutant Iyer — a B2B content strategist who builds the kind of content operations most teams talk about but rarely ship. Over 14 years across B2B SaaS, fintech, and consumer tech, I've learned that the companies with the best content rarely have the biggest teams. They have the clearest systems. A framework for what to create. A methodology for how to distribute it. A way to measure whether any of it actually moved a deal forward.

Most recently, I built an entire content engine solo for an Event Intelligence SaaS — from zero infrastructure to $820K in attributed pipeline in under 16 months. 126% organic revenue growth. One person.

I'm also an AI filmmaker and hold expertise in creating AI brand films for B2B companies to build brand resonance and scale premium video production without the traditional constraints of physical logistics.

Singapore, Remote · B2B SaaS · AI Filmmaking · 15 Years · Fractional Available

Frameworks

The thinking
you can steal.

The ISO Content Framework

Every piece of content passes three gates. Interesting. Smart. Optimized. If it fails one, it doesn't ship.

Read the framework →

AI Brand Visibility Tracker

Custom dashboard tracking where brands appear across ChatGPT, Claude, Perplexity, Gemini — before most teams knew to care.

Read the framework →

The Content-to-Pipeline Map

Connects every content asset to a demo, a deal stage, or a closed-won. If you can't draw the line, you're flying blind.

Read the framework →

Services

Four ways to
work together.

Content Strategy Audit

For B2B SaaS with content that isn't converting

You have content. But it's not generating pipeline. I'll map what you have, diagnose what's broken, and give you a prioritized roadmap.

Deliverable: Strategic audit + 90-day roadmap · 2 weeks Learn more →

Content System Build

For early-stage B2B SaaS with no content infrastructure

Your content operation is a Google Doc and a prayer. I'll learn your business first, then design the system that fits — not a template.

Deliverable: Bespoke framework + automation setup + team playbook Learn more →

III

Fractional Content Director

For growth-stage B2B SaaS needing senior leadership

I embed as your Head of Content — strategy, systems, team direction, and pipeline accountability — on a part-time basis.

Deliverable: Embedded leadership · Monthly retainer · Min. 3 months Learn more →

AI Brand Films

For B2B brands ready to build human connection at scale

B2B buyers are humans first. A cinematic AI brand film builds the kind of brand affinity that no whitepaper ever could.

Deliverable: Cinematic AI brand film · 2–3 weeks depending on scope See the work →

Content that builds pipeline.
Systems that run without you.

Systems built.
Numbers that followed.

The thinking
you can steal.

Four ways to
work together.

Let's find out
if this is a fit.

Content that builds pipeline.Systems that run without you.

Systems built.Numbers that followed.

The thinkingyou can steal.

Four ways towork together.

Let's find outif this is a fit.

Content that builds pipeline.
Systems that run without you.

Systems built.
Numbers that followed.

The thinking
you can steal.

Four ways to
work together.

Let's find out
if this is a fit.